What would books be, without the stories and knowledge written upon them? What would television be, without the films and documentaries broadcast to them? What would the internet be, without social media and plethora of digital content that entices us to stay online?

Point is, media platforms are nothing without content, which is why creating engaging, comfortable, entertaining and useful experiences in virtual reality will be crucial to fueling and stabilizing the immersive marketplace.

In order to leverage VR’s potential, content-creators must be able to understand how to effectively create immersive experiences. Which brings me to a nine-day creative creative workshop, titled “Open Immersion: A VR Creative Doc Lab.”

Open Immersion is a collaborative event with hosting partners Canadian Film Centre, CFC Media Lab, Just Films Ford Foundation and NFB. Each company has made a name for themselves in the entertainment industry, with CFC Media Lab being an internationally acclaimed digital media think tank and the Ford Foundation funding stories focused around social justice.

To re-enforce the immersive workshops, Creative Doc Lab has been equipped with respected artists from both Canada and America, who include Scott Benesiinaabandan(Anishinabe Intermedia), Elle-Máijá Tailfeathers(Kainai First Nation), Kevin Lee Burton(originally God’s Lake Narrows First Nation), Kai Lumumba Barrow(New Orleans visual artist), Michaela Pilar Brown(multidisciplinary artist) and RaMell Ross(Research Affiliate MIT Media Lab).

The event will take place in Toronto, Canada, with the first two days starting at the Canadian Film Centre and the next 7 days downtown at NFB’s VR Lab. First two days will be orientation and knowledge breakdown of virtual reality, then the rest of the time participants be downtown to enjoy various workshops from professionals in the field of art, academics and production.

Undoubtedly, for those who are attending, will come out with a deep understanding of how to leverage VR to create comfortable, yet creative experiences that will be necessary to bring the marketplace to the next-level. It’s been barely a year since Oculus Rift and HTC Vive has been made available for the public and there are already plenty of experiences to check out, so we can only imagine what the VR marketplace will become a year from now. Open Immersion: A VR Creative Doc Lab will start on October 11 and end on October 19. To learn more, you can visit cfccreates.com.

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