If you ever used special effects or filters for photos or videos, then you already have a base understanding of what augmented reality(AR) is all about. AR refers to the altering of the physical environment through digital augmentations. It is the medium you use and create when people apply filters to their face on social sharing apps. If ever played around with the Facebook, Instagram and Snapchat filters, more and likely you’ve encountered AR media. Augmented reality production is more prevalent than anyone realizes and is on the persistent rise.
But how do more people get into augmented reality production? Will those who do not have the slightest idea about coding and mathematics be able contribute to the AR scene? And for those who have the slightest idea, where can they create and utilize augmented reality to showcase for the masses to experience? Those who were perceptive of this dilemma in the continued emergence of the AR industry, set out to create their own streamlined solutions for AR production.
Facebook is one such perceptive company that has released their own AR editor platform, named ‘SparkAR.’ Facebook understands that “we share different parts of our lives with each other. What we each choose to express may take different shapes, but underlying desire to share and show how we perceive ourselves and the world around us is strong and augmented reality will only heighten and enrich this sharing experience.” People are able to create AR media and experiences to share across Facebooks many applications and platforms with SparkAR.
Understandably all these features may be a bit overwhelming, especially if you’re new to creating AR media. SparkAR Curriculum was introduced to give augmented reality enthusiasts and experts a step-by-step guide on how to use the SparkAR platform. The curriculum covers topics over face and hand tracking. Adding visual effects such as adding sparkle effects. Using facial features to for facial interactivity such as altering the background scene when someone smiles or frowns. And implementing audio for audiovisual effects. There is ton of informational resources available on augmented reality production with SparkAR. Not only do creators have access to valuable information, but also a community for sharing ideas, attaining insight or gaining knowledge. Latest news on AR can be viewed on their blog and forum.
With providing the gear(Oculus Quest) and the creative means(SparkAR), Facebook is pushing the bounds of immersive media. For those seeking to propagate the AR sector with their own creations, SparkAR is a reliable AR production platform.
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