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BeoHome – Bang & Olufsen AR Showcasing Application

Have you ever imagined what a 50″ television would look like mounted on your wall or the ways to set up your speakers for the ultimate surround sound? When we are doing this, we are using our mind’s eye. This is the mental space we use to produce visual images from memory or imagination. It is what we use to figure out the perfect placement for that future television. But sometimes our minds eye can be unreliable, and when your planning to drop down dollars for a new speaker system, you want to be sure you’re getting what you want. This is where augmented reality comes into play. AR applications relieves the stress of placing a mental image on the physical plane, replacing it with a digital image. Many would agree this is useful, especially when redesigning your home or office. Bang & Olufsen has created the BeoHome app to do just that.

Beohome is a Ipad app that lets you view B&O products right in your home, before making a final decision. If you don’t know, B&O is a Danish company, founded by Peter Bang and Svend Olufsen in 1925, that specializes in designing elegant entertainment systems, that brings spaces to life. Their product line includes televisions(BeoVision), sound systems(BeoSound/BeoLab), and integrated home systems(BeoLink/BeoRemote). Because of their longstanding expertise in display and sound delivery system, B&O has become a leading premium brand. Needless to say, they provide high dollar products.  Therefore, when considering buying a high dollar speaker system, you want to be sure that it fits your home or office vibe. This is where BeoHome is useful and convenient.

“Now you can see exactly how the BeoVision Avant television would look like placed next to your fireplace, if the BeoSound 35 music system would fit above your door or how the BeoLab 18 loudspeakers could work alongside your sofa.” The app lets you re-create your room in  a virtual space using “Room Builder”, allowing you to produce different layouts for your entertainment setup. From shifting television brackets and stands to changing the color of the speakers, it gives you full customization control. Essentially, you can browse through B&O’s product catalog to find the right television or speaker to fit your room. What really makes BeoHome app stand out, is its “live mode” augmented reality component. This enables you to see B&O’s products right in your room, ensuring you’re getting what you want.

Though AR applications demoing products is not new, it is good to see more businesses adapt augmented reality software to showcase their products. Especially right in your own home.

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