Even though our Audioception (hearing), Gustaoception (taste), Olfacception (smell), Thermoception (tempature), Nociception (pain), and our many other senses aid in our survival and influences our perception of the environment around us; we mainly rely on our Ophthalmoception or eyes to govern our perception of the world around us. When we glance at a object, we automatically make snap judgements about it, before we began to fully focus on the object in question.
After all, the majority of the information we consume is through visual aide, such as reading, watching a movie or scrutinizing someone’s facial expressions through conversation. It is even understood that the eye is a mini-brain itself. This is the main reason why mixed reality (augmented & virtual) will have mainstream adoption. Simply because it provides our eyes and brain a better representation, analysis and engaging way to interact with the world and people that surround us everyday. Which is why this company is at the foreground of Augmented Reality adoption.
“Blippar is the first visual discovery browser using augmented reality and image recognition technology to transform how people connect with the world.” It was first launched in the U.K. in 2011, by Ambarish Mitra (Chief Executive Officer), Omar Tayeb (Chief Technology Officer), Steve Spencer (Chief Experience Officer) and Jessica Butcher (Director). On March 2014, Blippar showcased the app’s image recognition capabilities on Google Glass. Later that year in June, they acquired Layar (AR development kit pioneer).
Since then, they have partnered with leading brands throughout the world, which includes Jaguar, Cadbury, General Mills, Heineken, PepsiCo, Estee Lauder, L’Oreal, Hearst, Universal Studios, Disney, Proctor & Gamble Co., Sony, Lexus and many many others. Blippar has enhanced the way consumers interact with the products they love, through augmented reality. These brands have created entertaining experiences that become animated right before your eyes, using Blippar.
The apps interface is simple. Download it, Open it, Point it and watch brands come to life. You’ll be able to learn more about the product, have access to useful links, enter survey polls and simply enjoy media entertainment. Even though Blippar provides a great solution to encouraging brand interaction, it is not just limited to companies. One of the main reasons the company was started, is to bring inanimate objects to life.
“Ambarish Mitra and Omar Tayeb came up for the idea of Blippar after sharing a joke about the Queen coming to life out of a £20 note. A few days later, Tayeb had created a working prototype and after the two joined forces with Steve Spencer and Jessica Butcher, Blippar was born!” As stated on their FAQ page.
Blippar also allows people to learn more about cultural art pieces. For instance, if you blipp Grant Woods “American Gothic” painting, you’ll learn about the historical importance of the famous image. Comic books can also come to life through Blippar, letting the pages talk to you and stationary images pop right out of the page. Even though paintings, a Pepsi can, cd album, and brand logos can be blipped to provide a fun experience, the natural world we inhabit can be blipped. Honestly, everything can be blipped.
The company wants to assist in your curiosity with its visual discovery app. After all, most of us consume majority of our knowledge through our eyes. By utilizing augmented reality, you are not relying on your mind’s eye to understand your environment, but can pull information from an external network, overlaying that data elegantly in the world. Essentially Blippar is a mixed reality wiki. If you don’t believe me, go ahead and download the app and point it at anything. The app will attempt to recognize and gather useful information regarding the recognized object. And the recognizing happens relatively fast.
If you are a developer or non-developer who wants to create their own unique AR experiences, they have created BlipparBuilder just for you. You can do it yourself or let Blippar utilize their expertise and network to create a custom app for your needs. Apps can run on Android, iOS and Windows. Since their early involvement in see-through wearable applications, they made sure it Blippar works on these up-and-coming immersive interfaces.
Whether you want a intuitive way of learning about your environment and delving into your curiosity, or interact with the brands you love, Blippar definitely gives you that ability. Honestly, you’ll just have to download the app and visit their ShowRoom. On an end note, augmented reality is a way for the digital world to connect with the physical world, allowing people to connect with their environment more intimately. Blippar is definitely a gateway app to this experience.