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Lumus: A Pioneer in See-through Optical Displays for Augmented Reality

What will be the next breakthrough in the evolution of technology? What will completely alter the way we go about our daily activities? When it comes to interacting and understanding the world around us, we rely on our handy devices to make doing so conveniently. I consistently rely on my smartphone to map out destinations( thanks to Google Maps), and most of us use our digital gadget for connecting to social networks with friends and family. Though it has much utility and convenience, service providers and manufacturers are looking for ways to create more display area for consumers to use. They want their devices to provide people more integrated experience with their environment. Which begs the question, what could be on the horizon that can change the way we interact with world around us? What some experts and developers are pointing to is augmented reality.

Augmented reality is the meshing of the physical world with the “connected” virtual world. This media allows people to change the landscape to fit their needs. Nearly a infinite amount of space can be utilize with three-dimensional content superimposed on the physical world. When you combine gesture recognition, motion detection, eye-tracking sensors, gyroscope, GPS, and voice input, augmented reality has all the capabilities to re-purpose the physical space we use. This can be really useful for deskless professionals in medical, construction and energy, warehousing, and many other industries that work in very technical or sterile environments. This is one of the verifying points used when visualizing how augmented reality will benefit the world. Without question, augmented reality has great appeal for improving workers efficiency. Though this is a start, the real gold is in personalized use for consumers. Why would the average person want to invest in clear display wearables in their lifestyle? What is most important if someone were to implement AR tech in their life? Many would agree that aesthetics and usability is most important. No one wants to have a bulky, uncomfortable headset that makes them stand out in public. No one wants to be the oddball in the crowd. Which is one reason augmented reality did not take off when Google came out with their smartglasses. People want to be inconspicuous.

Lumus is one company that is making this breakthrough in AR wearables. Founded by Dr. Yaakov Amitai and based in Israel, they specialize in creating see-through optical displays. This company utilizes the experience and skills of Ben Weinberger(Cheif Executive Officer), Dr. Rivi Sherman( Executive Vice President), Dr. Eli Glikman( Chief Product Officer), Chaim Aldaag( Chief Operations Officer), Henry Schwarzbaum( Chief Financial Officer), Ari Grobman( VP of sales and Business Development), Mula Friedman( Director of Display Systems), and Dr. Yuval Ofir(Director of Materials, Processes and Quality) to improve and propel the success of LOE tech. After fifteen years of diligently perfecting their clear displays, Lumus was able to design the hardware that solves service providers and manufactures space and usability problems when it comes to consumers using their devices.

Their patented LOE( Light-emitted optical element) technology is a ultrathin, compact, lightweight, translucent, normal looking, and inexpensive see-through display that can allow a individual to view a 87″ television screen from ten feet away. It also provides crisp three-dimensional 720p HD display that does not create fatigue or dizziness when used for hours and also showcases the full color spectrum. But one thing Lumus’ LOE tech solves is aesthetics. It is not bulky, cheap-looking, or uncomfortable. Even people with prescription glasses can utilize this see-through display. In order to bring widespread integration of their product, manufacturers and service providers enter a OEM(Original Equipment Manufacturers) agreement and know-how to implement it in their devices and allow developers to create content for the augmented atmosphere.

Another innovative company that has teamed up with Lumus’ is Atheer Labs with their AiR(Augmented integrated Reality) glasses. AiR glasses is a wearable see-through display that enables more personal interaction with the world. With Atheer Labs being a pioneer in AR wearables, it proves that Lumus is doing something right for them to apply it to their compact digital visors. The target markets for these clear displays are the consumer market and the professional market. They envision consumers enjoying high-quality entertainment with a 80″ tv screen ten feet away and professional workers to organize and manage important information hands-free. Though their technology is not directly sold to individuals, with established service providers and manufacturers applying LOE tech to their products, people soon will experience what their clear displays offer. If augmented reality sets foot in mainstream attraction, this company is going to be worth noting when it comes to the evolution of technology.

As an enthusiast for the future, I can only be excited about companies that invest in the future of human and environment interactions through computer-aided means. But what about the average person that may not find interest or relevance for this tech? How will companies encourage people to replace their smartphones with smartglasses? As smartglasses continue to develop and become more aesthetically pleasing and prices become reasonable for the average person, people will eventually find use for clear digital displays capabilities. With these devices in existence right now, it is only a matter of creating compact, normal-looking, usable digital AR visors that a non-enthusiast wouldn’t mind picking up and trying on. Usually that’s all it takes. Once someone tries something that improves their daily functions, is when technology sets a benchmark in history. My final words are then, be on the look out for these inconspicuous smartglasses. In the next few years, we may see clear displays overtake the market as smartphones did when it outdated flip-phones.


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